Inspired by the emotional language of theatre, the collection explores the beauty that exists before the spectacle unfolds. Not the applause, but the breath that precedes it. Not the character itself, but the transformation that brings it to life. Every garment becomes part of this ritual, inviting the body onto a stage where elegance is expressed through contrast, movement, and quiet drama.

The return of Maygel Coronel's signature tailoring reinterprets the house's iconic jackets through a more expressive lens, balancing precision with softness. Voluminous sleeves, sculptural puff accessories, and three-dimensional floral details complete each look as dramatic gestures rather than ornament.

PRIMA is more than a tribute to the theatr —it embodies its ritual. It captures the transformative instant when the curtain rises and presence becomes performance, where elegance is born from tension and beauty reveals itself through contrast. Every garment exists as both costume and character, inviting the wearer to step into her own narrative with confidence, mystery, and undeniable presence.

Your favorite fits, on your favorite faces. Browse the celebrities elevating our latest collections. Hailey Bieber - Chiara Ferragni - Alix Earl Dua Lipa - Natalia Reyes - Katy Perry - Kendall Jenner - Camila Mendes Hayley Williams - Candice King - Han So Hee - Gracie Abrams